HOW WE USE YOUR INFORMATION
We use the information collected from you to operate, maintain, and provide to you the features and functionality of the Services. Generally speaking, we use the collected information to communicate with you, fulfill your requests, customize the content and advertising, improve our products and services, protect our and your rights, and comply with laws and regulations. By providing Company your email address, you consent to our using the email address to send you Services-related notices, including any notices required by law, in lieu of communication by postal mail. We may also use your email address to send you other messages, such as newsletters, changes to features of the Services, or special offers. If you do not want to receive such email messages, you may opt out by sending an email message to firstname.lastname@example.org with the word “No email” in the subject field. Opting out may prevent you from receiving email messages regarding updates, improvements, or offers.
Company may use certain information about you and/or your user content without identifying you as an individual to third parties. We do this for purposes such as analyzing how the Services are used, diagnosing service or technical problems, maintaining security, personalizing advertisements and promotions and improving our Services.
Company’s Services are based on a profound knowledge of best practice with regard to health, fitness and nutritional wellbeing. Company cooperates with nutritionists, behavioral psychologist, personal trainers, stress experts to stay on top of the latest research and science. In addition, Company analyzes the usage of the Services, in order to provide you as a user with the most relevant features of the Services as possible with regards to your personal goals. In analyzing the usage of the Services, Company will process certain data for so-called profiling. Profiling means processing of your and other users’ personal data to analyze or predict aspects of your use of the Services, behavior and, location in reaching your wellbeing goal. The data processed will be user habits where we will track actions taken by you such as when you move between screens, press buttons and take actions on the Services. The purposes of the profiling is to monitor how engaged users are in different features of our Services, find out ways to make the Service more effective (fit for purpose) and vary the features or content to better match your individual usage patterns and preferences.
The profiling of your data can also be used as the basis for marketing towards other new potential customers on other platforms than the Company Services, such as other social media platforms. Please note that this does not equate to mean that other third parties will gain access to your data for any other purpose than for Company to reach new customers, i.e. third party providers (for example social media) will only process your data on behalf of Company as processors.
Company’s processing of your personal data for profiling as described above, does not require any consent as a legal ground to be processed. If this should be the case, i.e. if, under relevant personal data regulation, consent is required for the user as described above, you hereby give your consent to Company using your personal data as defined above for profiling, for the purpose of improving the Services and for providing customer support.
We may use the information collected via cookies, clear gifs, and log files to: (a) remember information so that you will not have to re-enter it during your visit or the next time you visit the Services; (b) provide custom, personalized content and information; (c) monitor the effectiveness of our Services; (d) monitor aggregate metrics such as total number of visitors and traffic; (e) diagnose or fix technology problems reported by our users or engineers that are associated with the IP addresses controlled by a specific web company or ISP; (f) help you efficiently access your information after you sign in; and (g) improve our Services.